News | 2

News

Three Advantages of Private Branding

Laguna Candles is committed to  understanding and meeting the needs of our clients through our Private Label program. There are many advantages of Private label Branding, and below are three  that we have found to be very beneficial.

Sandy Lane Hotel Kalish %26 Sons  The Grand Del Mar

1. Loyalty

Private label branding is one way to build customer loyalty from people who like your products. High quality brands with limited accessibility to a large customer base help you gain loyalty from core customers. Your customers feel attached to your brand and product.

2. High Margins

Private label Branding is one way to separate yourself from competitors. One of the greatest attributes of private labels is that you inherently have an exclusive right to sell the products. If you market the brand well and create demand for it.  This contributes to your ability to charge premium prices.

3. Wholesaler

With the right quantity  you could operate as a wholesaler of your brand and offer limited access to other retailers who pay you premium acquisition costs for the right to carry your Private Label Candles This not only generates more income, but it also spreads the exposure of your brand even further. A relationship with a high volume re-seller can lead to more customers buying your Private label Candles.

Luxury Candles and Home Fragrance for Enlightened Living!

Laguna Candles was founded on the desire to offer a collection of the finest Fragrant Candles.  All of our candles are comprised of soy wax blends, unbleached cotton wicks and  the best natural extracts to create unforgettable scents for your home, office or spa.  Laguna Candles will captivate your senses and the beauty of our candle vessels will, most certainly, endure the test of time. 

Our brilliantly fused collection is inspired by the beauty and reverence of the beautiful coastal community where we're located. Please visit our newest retail located @The Hive Laguna 821-A Laguna Canyon Road, Laguna Beach.

Coastal Collection 2(1) We hope that as you shop for your home, office or spa, you'll find the same inspiration we derived from our travels, art, fashion, architecture and other modern trends.  We're certain that the you will find unbelievable value, luxury & uncommon function.

The experience of fragrance and the candle!

Laguna Candles has always sought to bring one of the cleanest burning, Coconut blend candles to market. We spend hours of research with fragrance as well. Did you know that the essential oil from lemon helps with concentration and is also a natural insect repellent.  Lavender is beneficial in helping sooth headaches, sleep problems, anxiety and depression.  Jasmine is beneficial for calming tension and improving alertness.  Not just a candle but an experience!

 

Why Buy Local? Five Good Reasons!

 

1.  It helps create jobs. One of the reasons why I hire local artisans to create our  blown art glass  is simply because I sincerely want to do  my part to support local artist here within our community.

2. You get better customer service. Local businesses often hire people with a better understanding of their product.

3. It reduces environmental impact. Making more local purchases requires less transportation which ultimately contributes to less congestion and pollution.

4.I gives us an opportunity  invest in our community. Local businesses are owned by people who live in the community. We have lived in Laguna Beach for over 20 years and owned our family owned business, Laguna Candles since 2003. Local businesses are less likely to leave and more invested in the community.

5. It gives the local business the opportunity to support themselves and the community. Studies have shown that when you buy form an independent locally owned business rather than a nationally owned business more of your money is used to support local business, service providers and farms, which continue to strengthen the economic base of the community. I hope you have a willingness to get to know our brand and I would love to get to know yours. www.lagunacandles.com

 

Scent Marketing

What is scent marketing and how it can benefit your business.

Continue Reading →

Three Steps of enjoyment before lighting your candle!

 

If you want wonderful luxury candles with a rich scent, you will want to discover Laguna Candles.These Luxury Scented Candles have a high fragrance content . The result is a very rich and intoxicating scent that starts long before you light the candle and continues to the very last drop of high-quality wax. In fact, you can enjoy the fragrance of Laguna Candles before you even light the candle. Of course, once you light the candles, they will fill your room with a wonderful fragrance that lasts and lasts without ever becoming overwhelming.

Laguna Candles are painstaking made to the most exacting quality standards. Each candle is made of a Soy blend wax which allows the fragrance to become wonderfully entwined with the wax and which allows a clean burn. The wax of every candle is fully saturated with the highest quality fragrance, ensuring that the scent of your candle will never fade or die out. Then, each candle is carefully poured by hand, to ensure no mistakes (which can so easily occur in a factory with machines). The hand pouring process also ensures that the wax is poured slowly, which ensures even burning, so that you can enjoy every drop of your candle with minimal waste. 

Benefits of Supporting Locally Owned Businesses

 

 

Some of the benefits of buying local are fairly simple:  It cuts out the middleman, puts more money into the local economy, and reduces the impact that long haul transport has on the environment.
With the increasing trend of online shopping many wholesalers are moving towards setting up an online retail store, this is a decision that Laguna Candles made a few years ago.

There are several advantages and benefits to owning an online store, especially when selling to those interested in purchasing our line of Eco friendly soy blend candles wholesale , it not only extends our brand but can also be used as a platform to launch other products in the future.


Wholesalers always like to buy from the sources which provide personalized services to them. Even if it is an e-commerce store, professional photos on your website can enhance the presentation of your product. Touching and smelling the various scents  that we offer allows our clients to really experience the quality of our Eco friendly soy blend candles,  therefore we typically offer samples of our soy blend candles to our wholesale customers.
If you are a retailer or business looking to sell our products in your store or extend the reach of your brand through our private labeling program you have options, feel free to contact us.