For many years, large retailers have been utilizing the science of smell and Scent Marketing to their advantage, allowing them to gain tremendous brand loyalty and higher profits. Companies like Nike, Apple and Starbucks benefit from this strategy by dispersing specific, strategically formulated scent throughout their stores.
Scents can trigger an emotional connection or memory, remember the smell of your Grandmother's apple pie or sugar cookies? Retailers, like yourself, can use scent to trigger an emotional connection to your brand. Subtly, encouraging customers to spend more time in your store or place of business (think customer experience), all while creating positive memories with those scents that will keep them coming back to your store or place of business.
How Does Scent Marketing Work?
There's science to support this. Human sense of smell is processed by, what's called, the limbic system of our brain which is located on the left side of our brain. This is a direct path to the emotional part of our brain and means that scent doesn't have to be processed or interpreted. The limbic system is the emotional part of our brain that is responsible for mood, emotions and our memories.
Laguna Candles produces private label candles, room sprays, reed diffusers all specifically branded for you. We also offer aroma dispensing machines applicable to any size environment, commercial or residential. HVAC scent machines are also available for hotels, spas and larger retail spaces. Please inquire.